怎样在Title中有效的使用关键词

　　怎样在Title中有效的使用要害词

Title Optimization - How To Use Keywords Effectively in Your Website Titles

文/流浪诗人

Placing keywords in titles of your web pages is essential in order to obtain good organic search engine rankings. Whatever text you place in the Title tags of a HTML page, it will appear in the title bar of a web browser such as FireFox and Internet Explorer. The title of a web page can be considered the most important place to put keywords in every search engine optimization plan.

把要害词放到网页的Title中是获得良好的有机排名的重点。无论你在HTML页面放入什么样的Title要害词，它都会出现在你的浏览器的顶部。在每个搜索引擎优化的计划中，网页Title被认为是最重要的使用要害词的地方。

The words that you place in your title determine how search engines may decide to rank your web page on their organic listings. Most search engines view the title of your web page as a direct indication of whether your website is relevant when someone does a search.

要害词在Title中的放置决定了搜索引擎怎样在它的有机列表中为你的网站排名。当搜索者输入要害词的时候，大多的搜索引擎会把你的网页Title看做是否和搜索内容相关的直接指示。

To optimize title effectively, you need to place unique title for each page of your website. The title of each page must be relevant to the content and keyword phrases used in that particular page itself.

有效的优化网页Title，你需要为你的每一个网页提供唯一的Title。每个网页的Title必须与网页的内容和使用的要害词相关。

One good technique of title optimization is to use a combination of words and phrases for different pages so as to drive different kinds of targeted traffic to your website. By doing this, you are able to optimize more keywords and thus getting more traffic for the different services and products offered on your website.

一个有效的Title优化原则是不同的网页使用不同的要害词组合，这样就能够为你的网站获得更多的不同的目标客户。这样做的好处是，你可以优化更多的要害词，从而给你的网站服务和产品带来更多的有效流量。

One common practice of website owners is that when they first design their websites, they place their business name in every title of every page. Not to say that placing business name in the title of a page is bad, but it should be done with combination of keywords that you intend to optimize. By just putting your business name, you are wasting valuable title space that can determine whether you rank number 1 or number 1000 in Google.

当站长在设计网站的时候，一个普遍的实践是，他们把自己网站的名称放在每一个网页的Title中。虽然这样做不能说不好，但是最好是在你的网页Title中加入你想要优化的要害词。假如只放网站的名称，就浪费了Title的价值，Title决定了网站在Google中的排名是第一位还是第1000位。

A better way to put your business name in your title is to place important keywords phrases at the front of the title and ending with your business name. Take note that the front of the title is very important for search engine optimization and make sure that you place the most important keywords at the front. In this case, you will stand a higher chance to rank high in search engines, as well as displaying your business name for branding purpose.

在网页Title中加入网站名称的最好方法是把重要的要害词放在Title的前边，然后以网站名称结尾。注重，对于搜索引擎优化(SEO)来说Title的前半部分非常重要，所以一定要确保Title的前半部分使用的是最重要的要害词。这样，你就有机会在搜索引擎排名中获得良好的排名，同时对你的品牌战略也有很大的帮助。

With good planning of title and basic on-site optimization, you will be able to rank well for keywords if the competition for the selected keywords is not very tough.

假如要害词的竞争不是非常激烈，有一个好的Title优化和页面优化计划，会使你的每一个要害词都获得良好的排名。